Stop surviving financially and start thriving
...so you will have more time, money and freedom and can do business according to your own rules.
You started your business with a lot of passion. You have big dreams and ambitions. You work incredibly hard, but don’t see this reflected in your bank account. Down the road, you began to worry about money.
You feel restless and insecure because:
In addition, you sometimes feel a sense of guilt toward your partner for not being able to contribute (enough).
You used to be so enthusiastic and full of ideas, you knew your business could change the world, but now it’s just so hard.
You wonder, is a profitable business still possible for me?
I know better than anyone what it's like to have to worry about money and not be able to do the things I care about....
Especially when my children were born, my desire became even greater to spend more time with my family instead of just working hard to make more money.
Seeing them grow up and enjoying time with my children was more important to me. I got caught up between my desire and my reality.
I got deep into financial trouble and at one point, I also had to watch as my car was repossessed. And more repossessions would follow if things didn’t change.
I was pregnant and could not work. I became completely financially dependent on my partner, it felt like total failure, and I didn’t know at the time how I would ever get out of that low point.
I can honestly say now that this low point was my salvation.
How could it happen to me? I was advising large companies on finance, I had taken all the studies in accounting and money matters and yet this happened. That period made me realize that financial problems have nothing to do with knowledge and skill, but that my behavior, emotions and thoughts play a very important role.
In the years that followed, I delved further into the “soft” side of finance and money matters (mindset, behavior, emotions). A few years later, I was back in full control of my finances. I am no longer financially dependent on my partner, I work because I enjoy it and earn more in less time which means I now have much more time to enjoy and be with my kids.
My name is Sandra Boekhoudt
With a last name like that (in Dutch “Boekhoudt” means “bookkeeper”), my choice of career was pretty easy and fortunately I liked (and still like) numbers a lot. At 18, I moved from Aruba to the Netherlands. I studied in Groningen and did my Bachelors in International Finance and Accounting. In 2011 I did my Masters in Finance & Control at Nyenrode Business University and now I am also a certified Profit First Professional.
I have been living in the Netherlands longer than I ever lived on my island of birth Aruba. I always say that I am a tropical Dutchwoman with two places where I feel at home: on Aruba with my parents and friends and here in the Netherlands with my family and friends.
Are you "Money Smart"?
Everyone is dealing with money in a different way.
Have you ever wondered why you make certain money choices that are not in your best interest?
Answer 10 short and fun questions and find out what kind of money person you are and receive personal tips and tricks to get the most out of your money.
Because that desire has never left me and I find it very important to share knowledge, I founded Wealthy Wise Women in 2015: a place where you not only get inspiration but also receive useful and practical tools to take control of your finances and put an end to your money worries.
During my training and coaching I have met many entrepreneurs who started their business with a lot of enthusiasm and passion, only to quit after a few years due to money worries, exhaustion and insecurity and started looking for a job.
I think that is a shame.
It really can be different
It is 100% possible to thrive in your business and in your life. All you need are a few simple changes and strategies. By learning realistic, customized strategies to get your finances in order, you will finally be able to relax about your future.
Follow my Make, Manage, Multiply program
How does the MMM program benefit you?
Certified Profit First professional
Since 2020, I have been a certified Profit First Professional on the Mastery Level. The Profit First method turns the traditional way of cash management on its head. Instead of equating revenue minus expenses with profit, profit is given a central role: revenue minus profit = expenses.